What Are Discovery Ads?
Google Discovery Ads are a new ad format that allows advertisers to reach their target audience across multiple platforms with engaging and interactive content. With this new ad format, advertisers have more control over the look, feel, and messaging of their ads, while still providing a seamless user experience. Discovery Ads are currently available on YouTube, Gmail, and the Google Display Network.
The Benefits Of Discovery Ads
Discovery ads are a newer form of Google Ads that allow you to promote your products and services across several Google properties. By appearing in relevant searches, you can reach people at the very top of the purchase funnel who may not even be aware of your brand. Discovery ads are designed to be highly visible and engaging, and they can be a great way to increase brand awareness and reach new customers.
The benefits of discovery ads are their ability to reach a wide audience and generate leads for your business. These ads can be very effective in driving traffic to your website and generating sales. Here are some tips to make the most of discovery ads: Use keyword-rich ad copy. Write ad copy that is relevant to your keywords and target audience.