Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. The digital marketing definition includes all online marketing tactics implemented through digital channels to achieve business and marketing goals.
Digital marketing and social media marketing are often used interchangeably, but they are not the same. So, what is the difference between digital marketing vs. social media marketing?
Digital marketing is an umbrella term that encompasses many different types of marketing activities performed online, from email marketing to pay-per-click advertising.
Social media marketing falls under that umbrella and involves marketing products or services on social media platforms like Facebook, Instagram, and Twitter.
Digital marketing can be hard to get right, but fortunately, you can course-correct if you notice it isn’t landing with your audience.
A digital marketing audit is a data-informed document that draws from all of your business’s digital marketing efforts to empirically ascertain what has been a success and what has been a failure.
This could well be one of the most important documents for any growing business, as it can give you an idea if all the resources and energy you’ve invested in digital marketing has paid off. You might have had the most imaginative marketing campaign ever, yet without a digital marketing audit, you could just be fooling yourself into thinking it was successful.
The audit doesn’t focus so much on what you did, though, as it does how you did it. It emphasizes results in key performance indicators (KPIs), which give you a solid foundation to build from going forward.
Go ahead. Once you’ve sorted your domain out, we can take things from there. But if you need help, feel free to ask.
Yes, we can migrate your website to WordPress. However it’s important you don’t lose any search engine visibility in the process, so we’ll cover that too.
We like to work on a 30% upfront basis with 30% payable after the designs are agreed and the outstanding 40% payable when the development has been completed and signed off.
While social media presence is crucial for all companies, each company will have different social media needs and strategies. For some, Facebook will be the best platform for business, while Instagram may be better for others. To determine which platform is best for your business, it is important to first determine your target audience and social media goals.
You can be involved as much or as little as you want to be. Just send us any videos and keepsakes you want included and we will do all the work. We will watch all the videos in their entirety and gather the best footage for you.
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