Facebook Ads are a great way to get your name out there and attract potential customers. You can target your ads to people based on their interests, demographics, and even their location. The best part about Facebook Ads is that you can set a budget for your campaign and only pay when people click on your ad. This makes Facebook Ads a very cost-effective way to market your business.
When it comes to Instagram ads, there are a few basics you need to know. First, you need to have a business Instagram account. This is different from a personal account and will allow you to access features like Insights and Ads. If you don't have a business account, you can convert your personal account by going to your profile, tapping the three lines in the top right corner, and selecting Switch to BusinessAs anyone who has ever scrolled through their Instagram feed can attest, ads are becoming more and more prevalent on the platform. In fact, it is now estimated that brands will spend $8 billion on Instagram ads in 2019, which would represent a 70% increase from 2018. (Source: eMarketer) And with good reason – Instagram boasts over 1 billion monthly active users, with 80% of them living outside the U.S. What’s more, half of all Instagram users follow at least one business, making it a prime platform for brands to connect with potential customers.