Social media has taken the world by storm since its original creation. The amount of social media users has risen up to over 4 billion (which will be double what it was in 2015). On average, people have at least 8 different social media accounts- and they don’t just have them, they’re using them! Big platforms like Facebook saw well over half of their monthly users using Facebook daily in some of the latest data. The volume of people using social media, however, is not the only thing that’s changed.

The way people use social media has changed as well! It was originally created as a way for friends and family to communicate and socialize online, but it has become so much more than that. In today’s world, yes the main use remains to be interacting with friends and family, but it’s also an opportunity for brands and consumers or leads to connect. Listen to these recent statistics. 71% of consumers who had a positive social media experience with a brand were likely to recommend it to other people, and 21% of consumers are more likely to buy from brands that they can reach on social media. Social media platforms have started doubling as ecommerce platforms and/or as a major step in your marketing funnel for building connections.

So if you’re new to social media, what you need to understand as a business owner is that at its core social media is a place for people to connect with friends, family and brands alike. And as it continues to grow at an explosive rate you’ll want to take advantage of it for your business. That’s where social media marketing services come in.

Social media marketing is the use of social media to increase brand awareness, build a targeted following, drive website traffic, and ultimately increase your sales. Social media marketing for small businesses and entrepreneurs gives them the ability to establish their brand and online presence on platforms where their target audience is already scrolling.

All of that sounds pretty good, right? So where do you start? Well, some of the social media platforms you can use to do this are Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

The important thing to know is that there are two parts to social media marketing: organic social media management, which you will read about on this page, and paid social media advertising services which you can click here to read more about.

The way to best decide how to go about your social media marketing plan is to first decide what your business goals and marketing goals are and what you would like to get out of social media marketing. So let’s talk a little more about that below.

Think about the amount of people that we said use social media. At the rate social media has grown (and continues to grow), you are bound to find a percentage of your target audience on these platforms.

Social media marketing helps you put strategic social media content and/or social ads in front of them where they’re already scrolling and spending their time. This gives your business valuable, extensive and targeted exposure.

When you leverage social media marketing effectively, you maximize your reach, qualified website traffic and conversions. What are conversions? Conversions can either be a completed sale, a completed lead form or anything else that you deem as a valuable action on your site. Typically, conversions are what you call the end goal action you’re wanting to receive from your social media efforts.

This is why it’s important to determine what your goals are first so that you can then plan your social media marketing plan accordingly to meet those goals!

If you have been using social media for a while now, you’ve probably seen and interacted with a business page’s post or ad especially if it was a brand you like! Your target audience is no different. They like engaging with brands they favor and trust. But how do you create that brand-consumer trust?

That is where social media marketing, also commonly known as SMM promotion, comes in. This specific digital marketing method aims to increase brand awareness and establish brand trust by building a solid social media presence for your brand.

The statistics say it all! An effective social media marketing strategy indeed plays a vital role in growing your brand and revenue. And when we say an effective social media marketing strategy, it should be more than just publishing posts and creating social ads. It needs to be fresh, targeted, engaging and personalized to your brand. Our social media services can help you.Read on to learn more.

Assign A Dedicated Social Media Account Manager To Your Account

You will be assigned a dedicated social media account manager to develop your strategy and execute it. This person will learn your business and be your primary contact. You will be able to communicate with your social media manager daily via email or schedule a call at a time that is convenient for the both of us.

Develop A Social Media Strategy That Is Specific To Your Business

The first step we will take with your social media campaign is to perform research and develop your strategy. We will do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We will also develop advertising strategies and funnels for your social campaigns to show you the roadmap to success.

Develop Engaging Content Calenders And Posts

Once you agree on the social media strategy we develop, we will start execution. We will develop social media posts that are unique to your brand. For quality assurance, this content can be prepared in a monthly content calendar. You will have an opportunity to review and approve before anything goes live on your social media profile.

Reporting And Communication

Your social media manager will prepare monthly reports for you to review. You will also have 24/7 access to our reporting software to view your campaign’s real-time progress. In terms of meetings, we can schedule weekly, biweekly, or monthly meetings to discuss progress.

Growth Optimization And Daily Maintenance

Our social media marketing services include daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 business hours. In addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your social media channels.

Social media has been continuously evolving through the years. Every now and then, new trends pop up as fresh features and algorithms are being released. And this makes it more crucial for marketers to keep up with the latest changes.

ClickTake Technolgies Ltd. is always up-to-date. If you utilize our social media marketing services, you can rest assured that all of our marketing strategies are aligned with the latest trends. And what does this mean for your business? It means you can get ahead of the competition!