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E-commerce / DTCShipped

Lumen Commerce

Birmingham, UK 16 weeks
Revenue
+312%
LCP
0.9s (was 4.1s)
Conversion
+58%
AOV
+22%

The challenge

Lumen Commerce's existing Shopify theme capped them at a 4-second LCP and could not surface AI-driven product recommendations without an enterprise Shopify Plus plan. They were leaving significant BFCM revenue on the table.

Our solution

ClickTake rebuilt the storefront headless on Next.js + Shopify (Storefront API), trained a product recommendation model on 24 months of order history, and shipped a custom checkout flow with upsells and order bumps. Inventory sync was unified across Shopify, Amazon and TikTok Shop.

Next.js 16Shopify Storefront APIOpenAIStripeVercel

Results

+312% revenue, 3× faster LCP, and record-breaking BFCM sales.

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